Make up Your Mind or Political Advertising in Western Democracies

Make up Your Mind: Entrepreneurs Talk about Decision Making

Author: Ann G Graham Ehringer

Offers readers practical tools for improving their decision-making skills. In-depth interviews with entrepreneurs and businesspeople break down the decision-making process into a few basic models that everyone can use in their own decision-making. Includes flowcharts and templates. 300 pp.

New interesting book: Convite a Fala Pública

Political Advertising in Western Democracies

Author: Lynda Lee Kaid

"An interesting study about political advertising on TV.... The material in the book can work as a good guide for both the Ministry of information and Broadcasting (including Doordarshan bosses) and major political parties while preparing to use TV as an effective medium for the next election campaign." --The Hindustan Times "This invaluable work significantly advances the cross-national, comparative study of political advertising broadly defined. In pellucid prose, the editors and contributors identify commonalities and differences among media systems, regulations, contents, and styles and point to their likely impact and effects. It is essential reading." --David L. Paletz, Duke University In recent years, political campaigns in Western democracies have increasingly relied on television advertising to promote candidates and/or political parties. Although North America was the first to channel political messages in this way and many European campaigns have been based on the U.S. model, Political Advertising in Western Democracies highlights the differences as well as the similarities of campaigns in Western democracies. The various campaign styles, their methods, and approaches reflect the unique political and cultural traditions of each country. Viewed individually and comparatively, they formulate the first comprehensive study to date on the role that television plays in the electoral process. The chapters, written by well-known contributors, are all based on original research of the most recent campaigns in England, France, Germany, Italy, Israel, Denmark, the Netherlands, Finland, and the United States. An invaluable resource for anyone interested in this topic, PoliticalAdvertising in Western Democracies is also an ideal supplement for courses such as Survey of Political Communication, Mass Communication and Politics, International Communication, Political Advertising, Comparative Political Communication, and Political Campaigning.

Table of Contents:

	List of Tables and Figures
	Acknowledgments
1	An Introduction to Parties and Candidates on Television	1
2	A Comparative Perspective on Political Advertising: Media and Political System Characteristics	8
3	Political Advertising on Television: The British Experience	19
4	The Role of Television Broadcasts in Promoting French Presidential Candidates	44
5	Television Spots in German National Elections: Content and Effects	61
6	The Presentation of Italian Candidates and Parties in Television Advertising	89
7	Overcoming Adversity and Diversity: The Utility of Television Political Advertising in Israel	109
8	Political Advertising in Denmark	124
9	The Blank Spot: Political Advertising in the Netherlands	143
10	The North European Exception: Political Advertising on TV in Finland	161
11	Political Commercials in American Presidential Elections	186
12	Political Advertising Across Cultures: Comparing Content, Styles, and Effects	206
	Index	228
	About the Contributors	233

SPC Simplified for Services or Cases in Strategic Management

SPC Simplified for Services: Practical Tools for Continuous Quality Improvement

Author: Davida M Amsden

Service organizations can increase their competitive advantage through the application of statistical process control (SPC) techniques. Using the same hands-on approach as their SPC Simplified, the authors have developed a prime source for service personnel.

SPC Simplified for Services thoroughly illustrates the application of the tools and techniques of statistical process control. Each module contains practice problems with the solutions provided at the end of the book.

With SPC Simplified for Services, you will learn:

Problem-solving tools, such as flow charts and brainstorming.
Frequency histograms and checksheets.
Variable and attribute control charts.
Sampling plans.
Systems capability.

Booknews

This quality training text is designed to teach the basics of statistical process control to service personnel, so that they can use statistical methods to verify that their system is stable, capable, and on target with customer requirements. Published by Quality Resources, One Water Street, White Plains, NY 10601. Annotation c. Book News, Inc., Portland, OR (booknews.com)

New interesting book: Le Démon Derrière le Miroir :la Globalisation et la Politique dans la République Dominicaine

Cases in Strategic Management

Author: David W Grigsby

Cases in Strategic Management is designed to provide students with the best means for developing their decision-making skills. It contains 25 comprehensive, up-to-date cases featuring a wide range of organizations that are undergoing, or have undergone, strategic change. All the cases feature actual organizations, ranging in size from small businesses to Fortune "Global 500" industry giants. The emphasis of this casebook is on strategic decisions, particularly those involving quality issues and global competition. It may be used with the companion text, Strategic Management by Michael J. Stahl and David W. Grigsby, or with other texts or books of readings.

Table of Contents:

	Preface
	Introduction: Preparing and Presenting Effective Case Analyses	1
1	Harley-Davidson, Inc.	15
2	The Swatch in 1993	39
3	Hoechst-Roussel Pharmaceuticals, Inc.: RU 486	63
4	The Rise and Fall of Yugo America, Inc.	79
5	GM Allison Japan Ltd	91
6	Kenhar Products, Inc.	107
7	Calox Machinery Corporation	126
8	American Airlines International Strategy	136
9	Korean Air: Challenges and Opportunities in the Growth of a Korean Firm	157
10	The Metamorphosis of Whirlpool Corporation	186
11	Cosmetics and Activism: Anita Roddick and The Body Shop	218
12	IKEA (Canada) Ltd	239
13	Toys 'R' Us, 1993	249
14	Wal-Mart, 1992	267
15	Cadbury Schweppes plc	283
16	Kentucky Fried Chicken in China	293
17	Labatt Breweries of Europe (with industry note: Italy and Its Beer Industry)	304
18	Dibrell Brothers, Inc.	321
19	Liz Claiborne, Inc., 1994	346
20	Nike, Inc.	365
21	Lee Jing Textile Company Ltd	381
22	Amtrak: Is This Any Way to Run a Railroad?	395
23	UNICRESA and the Credit Card Industry in Portugal	412
24	Transvit of Novgorod, Russia	437
	Index	449

Petroleum Economics or Strategies for Asia Pacific

Petroleum Economics: Issues and Strategies of Oil and Natural Gas Production

Author: Rognvaldur Hannesson

The petroleum industry is arguably the most influential and important industry in the world. This book offers a comprehensive introduction to the economics of oil and natural gas extraction and production along with a detailed discussion of pricing, taxing, and markets of these most valuable commodities.

Booknews

Provides a perspective on questions such as whether or not the world is running out of resources, what is the maximum rate of extraction, what should be done with the oil money, and what are the structural problems associated with a vital and growing petroleum industry. With an emphasis on economics and the upstream activities of the gas and oil industry, eight chapters discuss oil and oil prices; markets for energy; natural gas; principles of petroleum production; theories of price formation; taxation of oil extraction; managament of petroleum wealth; and discoveries and structural changes. Annotation c. by Book News, Inc., Portland, Or.

Table of Contents:

	Preface
1	Oil and Oil Prices	1
2	The Markets for Energy	15
3	Natural Gas	37
4	Some Principles of Petroleum Production	61
5	Theories of Price Formation for Petroleum - Petroleum Rents	83
6	The Taxation of Oil Extraction	109
7	The Management of Petroleum Wealth	123
8	Petroleum Discoveries and Structural Changes	141
	Bibliography	155
	Index	159

Interesting book: Conduit du Temps Basé sur l'activité de Valeur :un Sentier Plus simple et Plus puissant à de Plus hauts Profits

Strategies for Asia Pacific

Author: Philippe Lasserr

"This informative and comprehensive book will be of value to business practitioners and students wanting to know how Asian Pacific business networks operate."
--Choice

Despite the growing economic importance of the Asia Pacific region, Western firms remain underrepresented. To remedy this situation, Western firms must approach their operations in Asia strategically, by questioning many of the traditional assumptions of Western business. While Japan has been the subject of much Western scrutiny, the other nations in the region--South Korea, Taiwan, Singapore, the Philippines, Malaysia, Hong Kong, Indonesia, China, and Thailand--have been virtually overlooked.

Strategies for Asia Pacific, the culmination of two decades of research and direct professional experience, is written to provide Western companies with a hands-on approach to doing business in Asia Pacific. The authors first define the region's key characteristics, its role in the world economy, and key features of market and consumer behavior. The book then turns to an overview of the competitive market for developing business there, outlining what is required to design and manage joint-ventures. The final chapters examine the prospective pitfalls in managing Asia Pacific operations and the human resource issues associated with such operations before concluding with projections for future trends in the development of the region.

Booknews

Stresses the importance of the Asia Pacific region in the context of international strategies of the firm, applying selected concepts and theoretical frameworks of international business strategy to the Asia Pacific region. Case histories of Western business successes and failures in the region illustrate chapters on Asia as a market, Asian business logic, and country-based and global partnerships. Of interest to Western managers doing business in Asia. Can also be used as a text for business courses on Asia at undergraduate and MBA levels. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Choice

This informative and comprehensive book will be of value to business practitioners and students wanting to know how Asian Pacific business networks operate.

Grounds for Agreement or Essentials of Economics

Grounds for Agreement: The Political Economy of the Coffee Commodity Chain

Author: John M Talbot

As the popularity of coffee and coffee shops has grown worldwide in recent years, so has another trend--globalization--which has greatly affected growers and distributors. This book analyzes changes in the structure of the coffee commodity chain over the

Table of Contents:

1	Theoretical and methodological grounds for the analysis	5
2	Material and historical ground for the analysis	31
3	The coffee commodity chain under U.S. hegemony, 1945-1972	51
4	Struggles over regulation of the chain, 1973-1989	67
5	Globalization and coffee crises, 1990-?	101
6	The struggle for control of the instant coffee commodity chain	135
7	Outcomes of the struggles : where does your coffee dollar go?	163
8	Solutions? Specialty, organic, and fair-trade coffees	197
	Conclusion : toward a reregulated market	213

See also: Tom Clancys Splinter Cell 3 or Practical Guide to Clinical Data Management

Essentials of Economics (with Infotrac )

Author: Robert L Sexton

Learn economics the easy way with ESSENTIALS OF ECONOMICS! Designed to take the intimidation out of economics, this economics text will help you master and retain the principles of economics. Short learning units, a built-in study guide, graphs, photos, and numerous study aids found throughout the text make learning easy by saving you valuable time. Xtra! provides you with the additional content practice and exam review materials you need to be successful in the course.