Make up Your Mind or Political Advertising in Western Democracies

Make up Your Mind: Entrepreneurs Talk about Decision Making

Author: Ann G Graham Ehringer

Offers readers practical tools for improving their decision-making skills. In-depth interviews with entrepreneurs and businesspeople break down the decision-making process into a few basic models that everyone can use in their own decision-making. Includes flowcharts and templates. 300 pp.

New interesting book: Convite a Fala Pública

Political Advertising in Western Democracies

Author: Lynda Lee Kaid

"An interesting study about political advertising on TV.... The material in the book can work as a good guide for both the Ministry of information and Broadcasting (including Doordarshan bosses) and major political parties while preparing to use TV as an effective medium for the next election campaign." --The Hindustan Times "This invaluable work significantly advances the cross-national, comparative study of political advertising broadly defined. In pellucid prose, the editors and contributors identify commonalities and differences among media systems, regulations, contents, and styles and point to their likely impact and effects. It is essential reading." --David L. Paletz, Duke University In recent years, political campaigns in Western democracies have increasingly relied on television advertising to promote candidates and/or political parties. Although North America was the first to channel political messages in this way and many European campaigns have been based on the U.S. model, Political Advertising in Western Democracies highlights the differences as well as the similarities of campaigns in Western democracies. The various campaign styles, their methods, and approaches reflect the unique political and cultural traditions of each country. Viewed individually and comparatively, they formulate the first comprehensive study to date on the role that television plays in the electoral process. The chapters, written by well-known contributors, are all based on original research of the most recent campaigns in England, France, Germany, Italy, Israel, Denmark, the Netherlands, Finland, and the United States. An invaluable resource for anyone interested in this topic, PoliticalAdvertising in Western Democracies is also an ideal supplement for courses such as Survey of Political Communication, Mass Communication and Politics, International Communication, Political Advertising, Comparative Political Communication, and Political Campaigning.

Table of Contents:

	List of Tables and Figures
	Acknowledgments
1	An Introduction to Parties and Candidates on Television	1
2	A Comparative Perspective on Political Advertising: Media and Political System Characteristics	8
3	Political Advertising on Television: The British Experience	19
4	The Role of Television Broadcasts in Promoting French Presidential Candidates	44
5	Television Spots in German National Elections: Content and Effects	61
6	The Presentation of Italian Candidates and Parties in Television Advertising	89
7	Overcoming Adversity and Diversity: The Utility of Television Political Advertising in Israel	109
8	Political Advertising in Denmark	124
9	The Blank Spot: Political Advertising in the Netherlands	143
10	The North European Exception: Political Advertising on TV in Finland	161
11	Political Commercials in American Presidential Elections	186
12	Political Advertising Across Cultures: Comparing Content, Styles, and Effects	206
	Index	228
	About the Contributors	233