Strategies for Ecommerce Success or International Management

Strategies for Ecommerce Success

Author: Fazlollahi

With electronic commerce growing so rapidly, businesses need to examine critical elements that could influence users' perceptions of business-to-business and business-to-consumer electronic commerce. This book presents a study of key components and concepts of e-commerce, evaluates the critical success factors for global e-commerce, the economics of e-commerce, and the practical issues involved with e-commerce in various applications. Also included are discussions of the impact of e-commerce on small businesses and entrepreneurships in the United States, consequences of information technology for customer loyalty, internal e-mail messaging systems within organizations, and e-commerce comparisons of the United States and the United Kingdom.

Bijan Fazlollahi is an associate professor in the Institute of International Business, J. Mack Robinson College of Business at Georgia State University. He currently serves on the editorial board of the Journal of Database Administration and has published articles in journals such as Interfaces, Information and Management, and Information Systems Research. He was a Fulbright Scholar to the former U.S.S.R, 1992–1993, and is an honorary professor at Azerbaijan State Oil University. He lives in Atlanta, Georgia.

New interesting book: A Practical Guide to Developing Resistance Training Programs or A Guide to Child Health

International Management

Author: McFarlin

Clear, direct writing characterizes this practical introduction to successful international management. McFarlin and Sweeney provide an accessible, application-oriented approach to key challenges including how to motivate, lead, and communicate with people across different countries and cultures. In addition, International Management provides students with a global perspective on the process of hiring, training, and developing employees, as well as strategic decision making in relation to foreign markets.

Each chapter opens and closes with activities that require students to practice applying what they learn: International Challenge sections appear at the beginning and pose specific problems for students to resolve, and Up to the Challenge? features at the end present analytical exercises related to the chapter's case. The authors' strong emphasis on action-based learning continues with International Development exercises that promote self-assessment so that students can draw personal insights and develop pertinent skills. Likewise, From Theory to Practice exercises outline projects often completed outside of class asking students to either practice implementing chapter concepts or assess international firms in the real world.

• International Insight boxed features appear in every chapter, providing detailed and up-to-date examples of how specific companies or governments address key issues under review.
• Reality Check boxed features profile real-world managers who work in multinational firms.
• Cases at the end of the text provide students with additional opportunities for making day-to-day decisions based on newknowledge and skills.
• A full-color insert with maps and data from the World Bank Atlas reinforces the textbook's direct relevance to current international management.