Services Marketing Management or Andersons Business Law and the Regulatory Environment

Services Marketing Management: An International Perspective

Author: Hans Kasper

Services Marketing Management provides students with an understanding of services marketing in an international context. Based on the authors' views about the essence of marketing in concepts such as market orientation, long-term relationships, quality and, ultimately, satisfaction, this unique book includes the latest developments in Europe, Northern America and Australasia.

Table of Contents:

	Foreword
	Preface
1	Fundamentals of Services Marketing	5
2	Classifying Services	43
3	Service Environment	71
4	From Buying Behavior to Relationships	143
5	Service Quality	181
6	Collecting and Managing Market Information	241
7	Strategic Planning at Corporate Level	303
8	Marketing Planning in Strategic Business Units	343
9	Internationalization Strategies	383
10	People, Organization and Processes	441
11	Developing and Providing Services	489
12	Communication	543
13	Distribution	587
14	Pricing	625
15	Implementation and Control	671
	Bibliography	725
	Index	740

Interesting textbook: Riferimento di scrittorio tutto compreso dell'ufficio 2003 per i manichini

Anderson's Business Law and the Regulatory Environment: Principles and Cases

Author: Ivan Fox

This is one of the most accurate, in-depth, and up-to-date business law texts available. A hallmark of this text has always been the exclusive selection of interesting and relevant cases, and this edition is certainly no exception. This text meets all AACSB curriculum standards and contains complete coverage of the business law topics covered on the CPA exam-including applications emphasizing ethics, public policy and the Internet.