Aesop and the CEO or Strategic Marketing

Aesop and the CEO: Powerful Business Lessons from Aesop and America's Best Leaders

Author: David Noonan

It is easy to be overwhelmed by the sheer volume of business books flooding the market today. Even more daunting is the task of weeding through them to find the "golden nugget" of wisdom inside. In Aesop and the CEO, David Noonan has simplified the process by providing this well-researched primer of the most essential advice from the greatest business books ever written. Further, in a clever melding of modern business sense and ancient wisdom, he has used the animal-based stories of Aesop as springboards to launch these 50 lessons. Both entertaining and informative, Aesop andthe CEO includes advice from well-known leaders such as Bill Gates, Sam Walton, Donald Trump, and Lee Iacocca. The short, easy-to-read vignettes cover every aspect of corporate life: negotiations, hiring and firing, mergers and acquisitions, marketing and sales, and day-to-day management.

Interesting book: Diabetes Meal Planning Made Easy or Made from Scratch

Strategic Marketing: Planning and Control

Author: Graeme Drummond

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning.

The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined.

Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.

* Newly revised to be applicable for the Advanced Certificate in Marketing (Stage 2) level of the CIM qualifications
* The material presented is easy to read in a user-friendly layout
* The final chapter has been re-written to include new and up-to-date case studies

Booknews

Designed to prepare those studying for the UK's Chartered Institute of Marketing's postgraduate diploma examinations, this text covers the five major areas of the CIM's Planning and Control syllabus but should also prove useful to industry practitioners seeking a concise guide to the tools, techniques, and concepts of marketing theory and practice, as well as contemporary issues. Annotation c. Book News, Inc., Portland, OR (booknews.com)