A Handbook of Human Resource Management Practice or Ads Fads and Consumer Culture

A Handbook of Human Resource Management Practice

Author: Michael Armstrong

Fully revised tenth anniversary edition of this classic text.

Table of Contents:

	List of figures
	List of tables
	About the author
	Preface
Pt. I	Human Resource Management
1	HRM: characteristics, impact and context	3
2	HRM: development and issues	21
3	Role of the HR function	37
4	Role of the HR practitioner	59
5	Evaluating the HR function	77
6	International HRM	89
Pt. II	Human Resource Management Processes
7	Strategic HRM	103
8	HRM policies	129
9	The role of HR in facilitating and managing change	141
10	Competency based HRM	147
11	Knowledge management	159
12	Analysing and describing jobs and roles	173
Pt. III	Organizational Behaviour
13	Characteristics of people	203
14	Motivation	215
15	Commitment, job satisfaction and job engagement	231
16	How organizations function	243
17	Organizational culture	263
Pt. IV	Work and Employment
18	The nature of work	279
19	The employment relationship	287
20	The psychological contract	297
Pt. V	Organization, Jobs and Roles
21	Organization design	309
22	Organizational development, change and transformation	317
23	Job and role design	337
Pt. VI	Employee Resourcing
24	Human capital	351
25	Human resource planning	361
26	Talent management	387
27	Recruitment and selection	395
28	Selection interviewing	421
29	Selection tests	443
30	Introduction to the organization	453
31	Release from the organization	461
Pt. VII	Performance Management
32	The basis of performance management	477
33	Performance management processes	485
34	360-degree feedback	513
Pt. VIII	Human Resource Development
35	Strategic human resource development	525
36	Organizational learning and the learning organization	529
37	How people learn	537
38	The delivery of learning and training	549
39	E-learning	569
40	Management development	577
41	Career management: management succession and career planning	593
Pt. IX	Rewarding People
42	Reward management	613
43	Job evaluation	631
44	Market rate analysis	651
45	Grade and pay structures	657
46	Contingent pay: paying for performance, competence, skill and contribution	685
47	Rewarding special groups: directors, expatriates and sales staff	715
48	Employee benefits, pensions and allowances	727
49	Managing reward systems	735
Pt. X	Employee Relations
50	The framework of employee relations	747
51	Employee relations processes	769
52	Negotiating and bargaining	793
53	Employee voice	805
54	Communications	815
Pt. XI	Health, Safety and Welfare
55	Health and safety	827
56	Welfare services	843
Pt. XII	Employment and HRM Services
57	Employment practices	855
58	HRM procedures	871
59	Computerized human resource information systems	881
	App. A: Training techniques	897
	App. B: Example of an attitude survey	907
	References	911
	Subject index	949
	Author index	975

Book review: The Complete Raw Workflow Guide or Apple Training Series

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Author: Arthur Asa Berger

Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing-and comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

About the Author:
Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University

What People Are Saying

Howard Rheingold
Arthur Asa Berger is that rare combination of astute, deep, and fun. His insights into the psychology, sociology, economics, and political implications of advertising and pop culture, in a lively, readable form, are a must for any student of popular culture.
— Howard Rheingold

Douglas Kellner
Arthur Asa Berger s "Ads, Fads, and Consumer Culture" provides a multifaceted study of advertising that demonstrates its importance for the economy, politics, social life, and individual identities. Skillfully employing cultural, communications, and social theory, Berger brilliantly illuminates the multiple functions of advertising in today s consumer culture.
— Douglas Kellner

Fred Goldberg
It was pure pleasure reading Arthur Asa Berger s esoteric deconstruction of the Macintosh  1984  commercial. I was part of this commercial s development and had no idea we were making semiotic history. Only a person of Berger s intellect and insight could have figured it all out as he has.
— Fred Goldberg

Douglas Kellner
Arthur Asa Berger s "Ads, Fads, and Consumer Culture" provides a multifaceted study of advertising that demonstrates its importance for the economy, politics, social life, and individual identities. Skillfully employing cultural, communications, and social theory, Berger brilliantly illuminates the multiple functions of advertising in today s consumer culture.
— Douglas Kellner

Howard Rheingold
Arthur Asa Berger is that rare combination of astute, deep, and fun. His insights into the psychology, sociology, economics, and political implications of advertising and pop culture, in a lively, readable form, are a must for any student of popular culture.
— Howard Rheingold

Jonathan Schroeder
Succeeds in introducing a way to study advertising in an interesting, lively, and thought-provoking package. An excellent, accessible textbook for students who are interested in advertising, as well as students in communication, business, and sociology.... I would feel comfortable using this text in courses with freshmen through seniors.
— Jonathan Schroeder

Carol Wilder
In "Ads, Fads, and Consumer Culture," Arthur Asa Berger strikes the raw nerve of American advertising. As in his many other cultural commentaries, Berger drives his point home with wit, wisdom, and wide-ranging examples, offering powerful inoculation against the worst excesses of today s climate of greed and commodification.
— Carol Wilder

Fred Goldberg
It was pure pleasure reading Arthur Asa Berger s esoteric deconstruction of the Macintosh  1984  commercial. I was part of this commercial s development and had no idea we were making semiotic history. Only a person of Berger s intellect and insight could have figured it all out as he has.
— Fred Goldberg

Carol Wilder
In "Ads, Fads, and Consumer Culture," Arthur Asa Berger strikes the raw nerve of American advertising. As in his many other cultural commentaries, Berger drives his point home with wit, wisdom, and wide-ranging examples, offering powerful inoculation against the worst excesses of today s climate of greed and commodification.
— Carol Wilder

Howard Rheingold
Arthur Asa Berger is that rare combination of astute, deep, and fun. His insights into the psychology, sociology, economics, and political implications of advertising and pop culture, in a lively, readable form, are a must for any student of popular culture. (Howard Rheingold, author of The Virtual Community)

Douglas Kellner
Arthur Asa Berger's Ads, Fads, and Consumer Culture provides a multifaceted study of advertising that demonstrates its importance for the economy, politics, social life, and individual identities. Skillfully employing cultural, communications, and social theory, Berger brilliantly illuminates the multiple functions of advertising in today's consumer culture. (Douglas Kellner, UCLA, author of Media Culture)

Fred Goldberg
It was pure pleasure reading Arthur Asa Berger's esoteric deconstruction of the Macintosh '1984' commercial. I was part of this commercial's development and had no idea we were making semiotic history. Only a person of Berger's intellect and insight could have figured it all out as he has. (Fred Goldberg, Chairman & CEO, Goldberg Moser O'Neill)

Jonathan Schroeder
Succeeds in introducing a way to study advertising in an interesting, lively, and thought-provoking package. An excellent, accessible textbook for students who are interested in advertising, as well as students in communication, business, and sociology.... I would feel comfortable using this text in courses with freshmen through seniors. (Jonathan Schroeder, University of Rhode Island)

Carol Wilder
In Ads, Fads, and Consumer Culture, Arthur Asa Berger strikes the raw nerve of American advertising. As in his many other cultural commentaries, Berger drives his point home with wit, wisdom, and wide-ranging examples, offering powerful inoculation against the worst excesses of today's climate of greed and commodification. (Carol Wilder, Associate Dean, The New School)