Empowerment Evaluation: Knowledge and Tools for Self-Assessment and Accountability
Author: David M Fetterman
"This valuable edited volume provides the foundations of empowerment evaluation by outlining its philosophy, theoretical frameworks, useful tools, basic steps, and lessons learned." --The Evaluation Exchange Short version of copy This outstanding group of evaluators from academia, government, nonprofits, and foundations explores empowerment evaluation, a method for using evaluation concepts, techniques, and findings to foster improvement and self-determination. Empowerment Evaluation begins with an in-depth examination of this type of evaluation as it has been adopted in academic and foundation settings. The book then highlights the role empowerment evaluation has played in the U.S. Department of Health and Human Services' substance abuse prevention programs. The contributors also provide down-to-earth tools and technical assistance needed to conduct empowerment evaluation. This volume concludes with themes that emerge from the chapters and recommendations concerning next steps. This serves to strengthen the links between empowerment evaluation and community capacity building. Long version of copy This outstanding group of evaluators from academia, government, nonprofits, and foundations explores empowerment evaluation, a method for using evaluation concepts, techniques, and findings to foster improvement and self-determination. Empowerment Evaluation begins with an in-depth examination of this type of evaluation as it has been adopted in academic and foundation settings. The book then focuses on the various contexts in which empowerment evaluation is conducted, ranging from resistant environments (in which significant effort is required to move from passive-complianceorientations) to responsive environments (that already have a tradition of self-determination and community organizing). Interesting highlights concerning the role empowerment evaluation has played in the U.S. Department of Health and Human Services' substance abuse prevention programs are detailed throughout the book. The contributors also provide down-to-earth tools and technical assistance needed to conduct empowerment evaluation. This volume concludes with themes that emerge from the chapters and recommendations concerning next steps. This serves to strengthen the links between empowerment evaluation and community capacity building. Empowerment Evaluation is of special interest to students and professionals in evaluation, research methods, education, sociology, psychology, marketing, educational administration, management, public health and substance abuse. This book gives readers down-to-earth tools and the technical assistance needed to conduct empowerment evaluation.
Booknews
Contributors from academia, government, nonprofit organizations, and foundations explore this method for using evaluation concepts and techniques to foster improvement and self- determination. The method has been used in substance abuse prevention, accelerated schools, HIV prevention, crime prevention, welfare reform, battered women's shelters, agriculture and rural development, adult probation, teen pregnancy prevention, and other areas. Of interest to professional evaluators, facilitators, and advocates. Paper edition (unseen), $26.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Books about economics: Lessons in Service from Charlie Trotter or Knife Skills Illustrated
Handbook of Public Relations
Author: Robert L Heath
The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public.
The Handbook is divided into five sections.
- Section one defines the field, seeking to explain the role public relations play in society.
- Section two examines the state of the practice by delving into the cutting edge issues of management, ethics, gender, evaluation, public relations education, and media.
- Section three challenges academics and practitioners to identify the best practices that shape the daily activities of practitioners.
- Section four looks at the fascinating and daunting challenges the new communication technology pose for scholars and practitioners.
- Section five takes a global view, examining theories in international public relations as well as the trends in practice that will shape the field in the coming years.
No other book in public relations is as comprehensive in its inclusion of authors and its coverage of academic research, theory, and best practices. Global in scope, the book's contributors comprise an academic "who's who" of the public relations discipline. The Handbook offers one-stop shopping for the best insights into the definition of thefield of public relations, the practice, and best practices. It has substantial insights into the impact of new communication technologies and the global challenges of international public relations. A must-have reference for libraries and practitioners, the book also is ideal for upper level and graduate study of public relations.
Booknews
This handbook offers a detailed examination of the field of public relations. It reviews the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics. Heath (communications, U. of Houston, director of the Institute of the Study of Issues Management, and advisory director of Research for Bates Churchill Southwest) presents 61 contributions that define the field and explain the role public relations plays in society; examine cutting edge issues of management, ethics, gender, evaluation, public relations education, and media; challenge academics and practitioners to identify best practices that shape daily activities; discuss the challenges of new communication technology; and provide a global view of the theories in international public relations as well as the trends in practice that will shape the field in coming years. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Table of Contents:
| Preface | ||
| Sect. 1 | Defining the Discipline: Shifting Foundations: Public Relations as Relationship Building | 1 |
| 1 | Two-Way Symmetrical Public Relations: Past, Present, and Future | 11 |
| 2 | A Rhetorical Enactment Rationale for Public Relations: The Good Organization Communicating Well | 31 |
| 3 | Public Relations and Community: A Reconstructed Theory Revisited | 51 |
| 4 | Cultural Topoi: Implications for Public Relations | 61 |
| 5 | Updating Public Relations: "New Science," Research Paradigms, and Uneven Developments | 75 |
| 6 | In Search of a Metatheory for Public Relations: An Argument for Communitarianism | 93 |
| 7 | Interpersonal Communication and Public Relations | 105 |
| 8 | Public Relations Field Dynamics | 115 |
| 9 | Bringing Publics Into Public Relations: New Theoretical Frameworks for Practice | 127 |
| 10 | Research Perspectives on "the Public" | 139 |
| 11 | Public Relations and Crisis Communication: Organizing and Chaos | 155 |
| 12 | Public Relations as Contested Terrain: A Critical Response | 167 |
| Sect. 2 | Defining the Practice: The Dynamics of Change in Public Relations Practice | 183 |
| 13 | The Mystery Of Public Relations: Unraveling Its Past, Unmasking Its Future | 189 |
| 14 | Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge | 205 |
| 15 | Extending Strategic Planning to Communication Tactics | 215 |
| 16 | Public Relations and the Question of Professionalism | 223 |
| 17 | How Feminist Theory Advanced the Practice of Public Relations | 237 |
| 18 | Public Relations Law | 247 |
| 19 | Integrating Planning and Evaluation: Evaluating the Public Relations Practice and Public Relations Programs | 259 |
| 20 | Media Effects Research for Public Relations Practitioners | 269 |
| 21 | Stewardship: The Fifth Step in the Public Relations Process | 279 |
| 22 | Activism | 291 |
| 23 | Public Relations and Conflict Resolution | 301 |
| 24 | Public Relations and the Ecology of Organizational Change | 311 |
| 25 | The Centrality of Organizational Legitimacy to Public Relations Practice | 321 |
| 26 | Issues Management: The Paradox of the 40-Year U.S. Tobacco Wars | 335 |
| 27 | Using the Collapse Model of Corporate Image for Campaign Message Design | 347 |
| 28 | The Workplace, Undergraduate Education, and Career Preparation: The Public Relations Academic and Practitioner Views | 357 |
| 29 | Accreditation: Is There Access to the Process for All Public Relations Academic Programs - If Desired? | 369 |
| 30 | Case Studies and Their Use in Public Relations | 381 |
| 31 | Public Relations and Social Responsibility | 389 |
| 32 | Public Relations Ethics: An Overview and Discussion of Issues for the 21st Century | 403 |
| 33 | Ethics in Public Relations: Theory and Practice | 411 |
| 34 | Public Relations Between Universality and Particularity: Toward a Moral-Philosophical Conception of Public Relations Ethics | 423 |
| 35 | The Measurement of Ethics: Instruments Applicable to Public Relations | 435 |
| Sect. 3 | In Search of Best Practices: Learning Best Practices From Experience and Research | 441 |
| 36 | A New Order for Public Relations: Goodbye Cost Center, Hello Profit Center | 445 |
| 37 | Best Practices in the Public Relations Agency Business | 451 |
| 38 | Strategic Media Planning: Toward an Integrated Public Relations Media Model | 461 |
| 39 | Improving Corporate and Organization Communications: A New Look at Developing and Implementing the Communication Audit | 471 |
| 40 | Crisis Communication: A Review of Some Best Practices | 479 |
| 41 | Anticipatory Model of Crisis Management: A Vigilant Response to Technological Crises | 487 |
| 42 | Corporate Apologia: When an Organization Speaks in Defense of Itself | 501 |
| 43 | Race and Reputation: Restoring Image Beyond the Crisis | 513 |
| 44 | Relationships Within Communities: Public Relations for the New Century | 521 |
| 45 | Managing Community Relationships to Maximize Mutual Benefit: Doing Well by Doing Good | 527 |
| 46 | Educational Public Relations | 535 |
| 47 | Strength in Diversity: The Place of Public Relations in Higher Education Institutions | 543 |
| 48 | Sports Information Directing: A Plea for Helping an Unknown Field | 551 |
| 49 | Political Power Through Public Relations | 557 |
| 50 | Labor and Public Relations: The Unwritten Roles | 565 |
| 51 | Public Relations in the Health Care Industry | 571 |
| Sect. 4 | Public Relations in Cyberspace: The Frontier of New Communication Technologies | 579 |
| 52 | Cyberspin: The Use of New Technologies in Public Relations | 583 |
| 53 | On-Line Research Techniques for the Public Relations Practitioner | 591 |
| 54 | Public Relations and New Media Technology: The Impact of the Internet | 603 |
| 55 | The Development of a Structuration Analysis of New Publics in an Electronic Environment | 615 |
| Sect. 5 | Globalizing Public Relations: Globalization - The Frontier of Multinationalism and Cultural Diversity | 625 |
| 56 | International Public Relations: Opportunities and Challenges for the 21st Century | 629 |
| 57 | Effective Public Relations in the Multinational Organization | 639 |
| 58 | International Public Relations: A Focus on Pedagogy | 649 |
| 59 | New Zealand Perspectives on Public Relations | 659 |
| 60 | The Development of Public Relations in China, Russia, and the United States | 665 |
| 61 | The Changing Shape of Public Relations in the European Union | 675 |
| 62 | Middle East Public Relations: A New Frontier in the United States | 685 |
| References | 691 | |
| Index | 771 | |
| About the Contributors | 791 |
No comments:
Post a Comment