Business in Action with Real-Time Updates
Author: Court Bove
KEY BENEFIT: Business in Action, 4/e is an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly involving information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source.
KEY TOPICS: Topics include: the global economy, starting and organizing a small business, management issues, human resources and employee relations, marketing strategies, and financial information and resources.
MARKET: An excellent resource for managers, corporate trainers, and those interesting in owning and operating small to medium businesses; this book is also a must-read for people just entering the corporate job market.
Booknews
A text on business fundamentals, offering a wealth of skill-building activities, team and Internet exercises, color photos and graphics, chapter-opening vignettes, and an entrepreneurial focus. Material is presented in a conversational tone in a user-friendly magazine layout. Includes integrated coverage of e-business in chapter material, boxed readings, and cases. Other learning features include review, critical thinking, and application questions, and chapter glossaries. Bov<'e>e teaches business administration at Grossmont College. Thill is chief executive officer of Communication Specialists of America. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Table of Contents:
Prologue: Planning Your Business Career
Part I. Developing a business mindset
1. The Fundamentals of Business and Economics
2. Ethics and Corporate Social Responsibility
3. The Global Marketplace
4. Business Systems
Part II. Organizing the business enterprise
5. Business Structures
6. Small Business and Entrepreneurship
Part III. Managing for profitability
7. Accounting and Financial Management
8. Banking and Securities
Part IV. Creating and satisfying customers
9. Marketing Concepts and Strategies
10. Products and Pricing
11. Distribution and Customer Communication
Part V. Leading and supporting employees
12. Management Functions and Skills
13. Organization, Teamwork, and Motivation
14. Human Resources
Appendices
A. The U.S. Legal System and Business Law
B. Personal Finance: Getting Set for Life
Interesting book: Hank Rossos Achieving Excellence in Fund Raising or History and Class Consciousness
The Complete Book of Personal Training
Author: Douglas S Brooks
The Complete Book of Personal Training delivers exactly what the title promises and more, making it the most comprehensive and authoritative resource for you as a personal trainer, whether you are a newcomer to the field or have a well-established business.
The book is truly a complete resource. It's full of information about working with clients and designing programs, and it's also a practical guide to all aspects of the personal training business. The Complete Book of Personal Training will help you in the all aspects of your profession:
· Learn applicable information on fitness testing and assessment.
· Identify your clients' goals and create fitness tests specifically for them.
· Properly train and help special populations.
· Understand the business side of personal training, including marketing yourself as a trainer, getting and retaining clients, and learning time management.
· Learn how to expand your business.
Noted author, educator, and personal trainer Douglas Brooks digs deep into the world of personal training, offering solutions to the challenges that trainers face in daily life and providing answers to many of the questions personal trainers ask throughout their careers. More than just a training manual, this text explores the best ways to run your business-from marketing and promotions to record keeping and retirement planning. The book includes a thorough index to help readers quickly locate any topic, and more than 100 photos accurately illustrate proper techniques for dozens of exercises.
The Complete Book of Personal Training contains something for every personal trainer. It's the first reference of its kind to provide all the information you need to start, run, and grow a personal training business or career. The text is an essential tool to help you solve the daily organizational and business challenges of personal training.
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