Business of Media or Consumer Behavior in Fashion

Business of Media: Corporate Media and the Public Interest

Author: David Croteau

"The framework used for thinking about the mass media industry is excellent. The presentation of the material reflects the complexity of the mass media industry in a way that should be quite accessible to students, both conceptually and in terms of specific examples".

--Jane Downing, University of Missouri, Columbia

A basic or supplemental text for any Media/Society course offered in Media Studies or Journalism departments/programs or in Sociology departments.

A provocative, in-depth analysis of the changing media industry. Particular attention is paid to the tension between the media industry's insatiable quest for profits and a democratic society's need for a media system that serves the public interest. In Part I, the authors provide a framework and historical context for considering the media industry. Drawing from both social and economic theory, they develop two conceptual frameworks for analyzing and evaluating media: a market model and a public sphere model.

The market model enables us to understand the rationale for industry actions. Most popular commentary about the media industry begins from market model assumptions. The public sphere model introduces social issues by highlighting the public interest role of the mass media. This framework is especially useful in evaluating the influences of the media on society. Part II describes the major media industry trends, focusing on development in the last decade. Here Croteau and Hoynes explore issues and concerns from a market model perspective. Part III stresses the public sphere model, providing a critical analysis of the contemporary media business. The authors argue that, in itsexpansive pursuit of profits, the highly concentrated media industry often fails to serve in the public interest.

Table of Contents:

	Introduction : the new media industry and an old dilemma	1
Pt. I	Profits and the public interest : theoretical and historical context	13
1	Media, markets, and the public sphere	15
2	The rise and (de)regulation of the media industry	41
Pt. II	Industry structure and corporate strategy : explaining the rise of media conglomerates	73
3	The new media giants : changing industry structure	75
4	Strategies of the new media giants	117
Pt. III	Neglecting the public interest : media conglomerates and the public sphere	153
5	How business strategy shapes media content	155
6	How the media business influences society	191
7	Choosing the future : citizens, policy, and the public interest	223

Books about economics: Eating Korean or Big Book of Outdoor Cooking and Entertaining

Consumer Behavior in Fashion

Author: Michael Solomon

In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers