Marketing NonProfit Programs and Services or Women and Work in Mexicos Maquiladoras

Marketing NonProfit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors

Author: Douglas B Herron

The most helpful blAnd of theory and nuts-and-bolts practice I've seen.
William E. Cameron, director, Philadelphia YMCA Management Resource Center

Brings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get more customers, consumers, and volunteers, Herron shows how to evaluate the effectiveness of promotion efforts, and weighs the comparative advantages of various advertising and promotion media. A 15-point checklist for developing marketing strategy spells out the essential steps for finer marketing performance.

Booknews

Presents concepts and methods for attracting and satisfying customers, communicating an organization's message distinctively and effectively, and solving membership and program enrollment and retention problems. Includes a 15- point checklist for developing market strategy. Annotation c. by Book News, Inc., Portland, Or.

Read also The American Political Tradition and the Men Who Made It or The Dollar Crisis

Women and Work in Mexico's Maquiladoras

Author: Altha J Cravey

The emergence of global assembly plants is closely linked to the creation of a global female industrial labor force. "Women and Work in Mexico's Maquiladoras" examines this larger process in Mexico, where—despite a century of industrialization and a tradition of well-paid, highly organized, male workers—the maquiladora factories have turned to predominantly female labor. Exploring this dramatic shift, this book convincingly demonstrates how gender restructuring in workplaces and households has become a crucial element in the reorientation of Mexican development. The author compares Mexico's new industrial system with its historical antecedent and documents federal policy changes that have resulted in distinct patterns of gender, unionization, household form, and social welfare. Rich in ethnographic detail, the book uses the voices of workers themselves to provide an intimate look at how daily lives have been transformed—in ways that could not have been foreseen—by the national and international processes shaping the country's industrial transition.

Author Biography: Altha J. Cravey is assistant professor of geography at the University of North Carolina, Chapel Hill.

What People Are Saying

Kathleen Staudt
A significant contribution to the literature on industrialization, social reproduction, and households. -- University of Texas at El Paso

Table of Contents:

	List of Figures and Tables
	Acknowledgments
1	Introduction	1
2	Early Industrialization in Mexico	23
3	Internationalization and Privatization: Industrialization after 1976	43
4	The Old Model: A Case Study of State-Led Industrialization	59
5	The New Model: A Case Study of the Maquiladora Industry	71
6	Single-Sex Worker Dormitories	101
7	Comparative Household Formation: Analysis of Change	111
8	Conclusion	133
	Appendix	141
	Bibliography	149
	Index	169
	About the Author	177