Entrepreneurship or Excellence in Business Communication

Entrepreneurship

Author: Robert D Hisrich

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

Booknews

A textbook for undergraduates and the wide range of people who are interested in taking the risks of starting a business. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

CONTENTS IN BRIEF

PART
1
THE ENTREPRENEURIAL PERSPECTIVE

1
The Nature and Importance of Entrepreneurship

2
The Entrepreneurial Mind-Set

3
Entrepreneurial Intentions and Corporate Entrepreneurship

4
International Entrepreneurship Opportunities

PART
2
CREATING AND STARTING THE VENTURE

5
Creativity, the Business Idea, and Opportunity Analysis

6
Intellectual Property and Other Legal Issues for the Entrepreneur

7
The Business Plan: Creating and Starting the Venture

8
The Marketing Plan

9
The Organizational Plan

10
The Financial Plan

PART
3
FINANCING THE NEW VENTURE

11
Sources of Capital

12
Informal Risk Capital, Venture Capital, and Going Public

PART 4

MANAGING, GROWING, AND ENDING THE NEW VENTURE

13
Entrepreneurial St rategy: Generating and Exploiting New Entries

14
Strategies for Growth and Managing the Implications of Growth

15
Going Global

16
Accessing Resources for Growth from External Sources

17
Ending the Venture

New interesting book: Normal Accidents or Writing the NIH Grant Proposal

Excellence in Business Communication

Author: John V Thill

KEY BENEFIT: This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering “On the Job” simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills.

KEY TOPICS: Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters).

MARKET: With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage,” this a must-have desk reference for anyone responsible for writing business l etters, e-mail, memos, and reports.

Booknews

This text covers foundations of business communication, the writing process, brief messages, reports and oral presentations, and employment messages. Learning features include on-the-job vignettes, Web links, profiles of business communication professionals, and many sample documents for analysis and critique. Other features include cases and questions and case-based exercises. This edition contains new material on writing for the Web and e-business communication. Also new are sidebars on intercultural communication, workplace ethics, career skills, and technology. Reorganization has reduced the number of chapters in this edition from 18 to 15. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	Checklists
	Preface
Ch. 1	Communicating Successfully in an Organization	2
Ch. 2	Understanding Business Communication	21
Ch. 3	Communicating Interculturally	39
Ch. 4	Communicating Through Technology	59
Ch. 5	Planning Business Messages	76
Ch. 6	Composing Business Messages	94
Ch. 7	Revisi ng Business Messages	116
Ch. 8	Writing Direct Requests	146
Ch. 9	Writing Routine, Good-News, and Goodwill Messages	170
Ch. 10	Writing Bad-News Messages	202
Ch. 11	Writing Persuasive Messages	232
Ch. 12	Writing Short Reports	264
Ch. 13	Planning Long Reports	294
Ch. 14	Writing Long Reports	319
Ch. 15	Writing Resumes and Application Letters	370
Ch. 16	Interviewing for Employment and Following Up	400
Ch. 17	Listening, Interviewing, and Conducting Meetings	426
Ch. 18	Giving Speeches and Oral Presentations	444
Appendix A	Format and Layout of Business Documents	465
Appendix B	Documentation of Report Sources	484
Appendix C	Fundamentals of Grammar and Usage	495
Appendix D	Correction Symbols	513
	References	R-1
	Acknowledgments	A-1
	Indexes	I-1