Health Management Information Systems or Handbook of Marketing

Health Management Information Systems: Methods and Practical Applications

Author: Joseph K H Tan PhD

This book provides a general overview of health management information systems for students in graduate level and upper—level undergraduate programs in health administration. Health Management Information Systems is also appropriate for health information systems and mangement professionals. This text looks at the needs of the entire health care industry. Information, practical examples, and case studies from the many facets of the health care industry (hospitals, HMO's IPAs, long—term care facilities, home health agencies, etc.) are included. Instructor's manual, learning objectives, case examples, summaries, and problems are included.

Doody Review Services

Reviewer: LouAnn Schraffenberger, RHIA, CCS, CCS-P (Univ of Illinois at Chicago School of Biomed & Health Info Mgmt)
Description: This second edition provides an overview of how information systems are being used in today's healthcare industry.
Purpose: This book examines the strengths and weaknesses of many information systems in use today. The author uses system theory and the systems perspective to examine data systems and subsystems and system development methodologies.
Audience: The audience includes practitioners in health information management and technology positions as well as students of health management information systems theory. The author is a well-respected professor at the University of British Columbia. Chapter contributors are healthcare practitioners and professors in health management systems and information technology positions.
Features: Key revisions in this second edition include a more practice-based approach, the use of scenarios at the start of each chapter, revision of entire chapters to fill the need for an expanded knowledge and understanding of issues affecting the strategic, tactical, and operational implementation of a health management information system (HMIS). The five major parts are an overview of HMIS, building HMIS information architecture, integrating HMIS technology architecture, issues related to managing HMIS domain and control architecture, and HMIS case studies.
Assessment: The streamlining and integration of related concepts from various chapters in the previous edition makes this second edition an all new book. There is a good mixture of information management technology with domain and control architecture. The editor and authors write based on real life experiences and use them to illustrate HMIS applications in healthcare facilities. The book is a comprehensive text for the classroom, but just as easily it can serve as a vital reference for the HMIS professional.

Booknews

A textbook for students going into health-care management, explaining the current technologies being used to process information in the field. In his revision of the 1995 first edition, Tan (health policy and management, U. of British Columbia) uses a more practice-based approach, adds scenarios to improve the understanding of concepts, provides case studies at the end of each chapters, and streamlines and integrates related concepts. The case studies are contributed by other professionals and academics, most from the US. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Rating

3 Stars from Doody

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Handbook of Marketing, Vol. 0

Author: Barton Weitz

Now available for review in the NEW Paperback Edition! 1-4129-2120-1 

"This book is ideally suited for doctoral students . . . all chapters offer well-developed summaries of research in the particular field and guidance on future research."
--CHOICE

The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change.

The Handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. It includes contributions from leading scholars in the field, and the input of an international and extremely distinguished advisory board of marketing academics.

The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing. 

"The Handbook of Marketing is different... that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A glance at the contributors (e.g., Wilkie. Webster, Day, Shocker, Keller, Hauser, Winer, Stewart. Parasuraman. Zeithaml) puts the matter to rest. The Handbook is an extraordinary effort. The blurb on the dust jacket is an understatement-the "Handbook will be invaluable to advanced undergraduates, graduate students, academics, and thoughtful practitioners in marketing"-the book is far more than that..... in short, the Handbook is probably invaluable to all academic researchers"

-- JOURNAL OFMARKETING

"Handbook of Marketing is a rich compilation of thorough reviews in the field of marketing management. The editors have selected premier marketing scholars and have given them the opportunity to examine their area of expertise in a format much less confining than those provided by the major journals in the field. The authors have taken this opportunity and have done an outstanding job not only of reviewing and structuring the extensive body of thought in many major areas of marketing management but also of providing valuable suggestions for further research. They have brought together major contributions from the field of marketing and from other related disciplines. I strongly encourage marketing scholars to consider Handbook of Marketing. The text will certainly appeal to those with interests in marketing management; it may also be useful to those who are more focused on methodological issues but interested in topics that need additional, rigorous investigation.... In summary, Weitz and Wensley should be congratulated for the excellent work in developing Handbook of Marketing. The book fills a major void in the marketing literature on marketing management and will serve the discipline for many years to come"

--JOURNAL OF MARKETING RESEARCH

Table of Contents:

Introduction - Barton A Weitz and Robin Wensley PART ONE: INTRODUCTION Marketing's Relationship to Society - William L Wilkie and Elizabeth S Moore A History of Marketing Thought - D G Brian Jones and Eric H Shaw Role of Marketing and the Firm - Frederick E Webster Jr PART TWO: MARKETING STRATEGY Marketing Strategy and Theories of the Firm - George S Day and Robin Wensley Determining the Structure of Product-Markets - Allan D Shocker
Practices, Issues and Suggestions Competitive Response and Market Evolution - Hubert Gatignon and David Soberman PART THREE: MARKETING ACTIVITIES Branding and Brand Equity - Kevin Lane Keller Product Development - Ely Dahan and John R Hauser
Managing a Dispersed Process Channel Management - Erin Anderson and Anne T Coughlan
Structure, Governance and Relationship Management Salesforce Management - Sönke Albers
Compensation, Motivation, Selection and Training Pricing - Chezy Ofir and Russell S Winer
Economic and Behavioral Models Marketing Communications - David W Stewart and Michael A Kamins Sales Promotion - Scott A Neslin Understanding and Improving Service Quality - A Parasuraman and Valerie A Zeithaml
A Literature Review and Research Agenda PART FOUR: MARKETING MANAGEMENT Individual Decision-Making - J Edward Russo and Kurt A Carlson Allocating Marketing Resources - Murali K Mantrala Marketing Decision Support and Intelligent Systems - Eric M Eisenstein and Leonard M Lodish
Precisely Worthwhile or Vaguely Worthless?
PART FIVE: SPECIAL TOPICS Global Marketing - Johny K Johanson
Research on Foreign Entry, Local Marketing, Global Management Services Marketing and Management -Steven M Shugan
Capacity as a Strategic Marketing Variable Marketing in Business Markets - Hеkan Hеkansson and Ivan Snehota Marketing and the Internet - Patrick Barwise, Anita Elberse and Kathy Hammond PART SIX: CONCLUDING OBSERVATIONS Concluding Observations - Robin Wensley and Barton A Weitz